Website Project Planner

Your name:

Your company or organisations name:

Telephone number:

Email address:

Website address, if you have one:

Describe your business/organisation:

Who are your typical customers/clients?
(demographics, location, gender, age, income)

Describe the product or service the new website is intended to provide:

What is the main thing you want a person to do when visiting your website?
(eg: call you, buy a product, subscribe to a newsletter, donate, gain information)

Who are your main competitors?
(please provide their website addresses if known)

Do you have a budget already established for this project?

Do you already have a domain name or have one in mind?

Is there a timescale for the project?
(tell us if there is an immovable deadline, eg: product launch, trade show, new season)

What are your main keywords for SEO (search engine optimisation)?
(these are the words/phrases that people would Google to find your website)

Do you have an existing brand/identity/logo?
(if yes then please describe)

How should your new site look?
(use adjectives eg: professional, fun, homely, corporate, modern, traditional, understated)

Name some websites you like/dislike and what it is about them you like/dislike?

Do you have any additional print requirements?
(eg: business stationary, brochures, flyers, postcards, posters)

If there is anything that we haven’t covered please give details here: